What dating apps do people use the most?
Love is in the air and it’s not just because Valentine’s Day is around the corner. Making a beautiful reconnection with your top users is the stuff of romance in mobile advertising. And, that romance leads to longer app sessions, higher conversion rates and increased user lifetime value (LTV). With a treasure trove of first-party data at their proverbial fingertips, dating apps are uniquely positioned to retain their top users with hyper-targeted ads and personalized messaging.
For mobile advertising inspiration this Valentine’s Day, we’re diving deep on dating apps, including their recent usage trends and top marketing best beautiful korean women practices.
Dating app usage: a love story
In the U.S., dating websites and apps have become the main tool for singles looking to connect with a new partner. In fact, according to the Knot’s 2022 Jewelry and Engagement Study, dating apps are the most common way couples meet today. (more…)